Welcome Rande, Cindy, Kaia, and Presley Gerber: Our New Vuori Partners (and one of our all-time favorite families)

Inspire Happiness

In Good Company: The Gerber Family

2025 / 5 mins

"What makes this partnership even more meaningful is how closely our family values align with Vuori’s. For our family, Vuori isn’t just about creating clothing, it’s about reflecting a way of life that resonates deeply with us."

– Rande Gerber

For Rande, Cindy, Presley, and Kaia Gerber, a shared love for movement, simplicity, and time spent together is more than a lifestyle—it’s a way of being. From morning movement to slow afternoons in the sun, they live with intention, and the way they move through life—present, grounded, and together— is the same way we strive to show up every day. It’s this bond, built on values that align with our own, that makes this ongoing partnership feel like home.

Read on for what they love most about Vuori, and stay tuned for special family moments, collections, and more.

On First Meeting Joe

“I first discovered Vuori after wandering into a pop-up store in Malibu. I was immediately hooked by the quality, comfort, and fit. I returned the very next day and asked the salesperson who owned the brand and was given Joe’s information. It wasn’t long before Joe quickly became friends with our whole family, and our conversations naturally evolved into talks of working together more closely. We’re so proud to partner with Vuori, collaborating on styles and collections and being involved in the creative process while introducing this incredible brand to a wider audience that we know will love it as much as we do.” — Rande

On The Softness We’re Famous For

“What I love most about Vuori is the fabric, the quality is better than anything I've ever seen and it's so soft. Anyone who puts it on for the first time doesn't want to take it off.” — Kaia

On Our Coastal Lifestyle Connection

“As a brand, it's all about a lifestyle that we all live every day. We picked California as a place to raise our family because we loved the connection to nature, and the ability to prioritize health and family—you hike, you surf, you walk on the beach. Vuori’s product was built for that: you could easily be on the beach or working out, but I also feel like it’s elevated enough to run an errand and still feel super put together.” — Cindy

On Our Shared Family Values

“What makes this partnership even more meaningful is how closely our family values align with Vuori’s. Embracing the Southern California lifestyle, a strong sense of community, health, and a relaxed, grounded approach to living, these principles are cherished every day. For our family, Vuori isn’t just about creating clothing, it’s about reflecting a way of life that resonates deeply with us.” — Rande

On Spreading The Vuori Love

"Unlike anything that I've seen, anybody that I show, even if it's just a friend over at the house and they forgot board shorts, we're going down to the beach and I give them a pair of shorts, nine times out of ten, the next time I see that person, they're wearing their own pair. It's great how fast people love it.” — Presley

On The Vuori Team + Community

"They’ve created this really successful business, and still somehow maintained the sense of intimacy in the community that they created. And when we went to the headquarters and visited the whole Vuori team, it's so clear how successful they've become, but there was such a sense of community and intimacy among the whole team. And I think that that's something we all really gravitated towards.” — Kaia

Inspire Happiness

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Dad We Admire

This Father’s Day we sat down with our new Vuori Partners Rande Gerber and his daughter Kaia.

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Design Philosophy

A behind-the-scenes look at how craftsmanship, fabric, and our love of coastal California come together in every piece we create.

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In Good Company: The Gerber Family

We met up with Rande, Cindy, Kaia, & Presley Gerber to talk about our love of wellness & style. Read all about our new Vuori Partners, the Gerber family.

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Mom We Admire: Cindy Crawford

This Mother’s Day, catch up with our new Vuori Partners Cindy Crawford & her son Presley Gerber. Read about their relationship, family vacations & more.

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