Our Product Design Philosophy: Activewear Materials & Athleisure Fabrics
Built To Move In, Styled For Life.
Design Philosophy
Built To Move In, Styled For Life.
Design Philosophy

A behind-the-scenes look at how craftsmanship, fabric, and our love of coastal California come together in every piece we create.

A behind-the-scenes look at how craftsmanship, fabric, and our love of coastal California come together in every piece we create.
Vol. 1
Fabric First
The first volume of our new film series highlights our fabric first approach to design. By leading with fabric, we let the unique characteristics of each textile shape what we create. It’s a process that keeps us curious, focused on quality, and committed to building products that support both performance and comfort.
"Everything we make is about feeling. We want our clothes to feel great, but we also want those clothes to make you feel great in all the ways you live your life. Fabric is at the heart of that." — Joe Kudla, CEO and Founder
Our Materials
We make quality clothing that’s designed to last. But it’s not enough to simply make beautiful clothes that stand up to your toughest workouts—whenever possible, we also prioritize materials that honor the natural environment, our ultimate source of inspiration.
"Simplicity in design is very difficult to achieve. That simplicity all revolves around incredible athletic and loungewear fabrics."
-Joe Kudla, Vuori Founder & CEO

"With a fabric first product design philosophy, we let our fabrics inform the active and lounge clothing that we make. We’re always trying to bring fabric to life in its truest expression.”
—Sarah Carlson, SVP Design
Vuori Preferred Fibers
*Vuori defines preferred fibers as those that have reduced greenhouse gas emissions per kilogram of material compared to their conventional equivalent. This standard also encompasses practices that seek to support the environment, support regenerative agriculture, and align with leading industry certifications such as the Global Organic Textile Standard (GOTS) and the Global Recycled Standard (GRS).Vuori’s fiber selection process is guided by the Textile Exchange’s Fiber and Materials Matrix and informed by emissions data from Worldly’s Higg Materials Sustainability Index (Higg MSI), which provides lifecycle-based environmental impact data for materials used in the apparel industry.

A New Perspective On
Performance Apparel™
We’re committed to making products that stand the test of time and remain invested in the happiness of our community, the natural environment, and most importantly, each other.
